Essay on Identity Culture and Organization - 1986 Words

The primary goal for this essay is to discuss about the impacts of social media to the organizational culture in this modern business environment. The reasons to conduct this essay are firstly, the diffusion of social media have been focused specifically in relationship for organizations and the stakeholders. Secondly, the business organizations have been involving themselves to social media, for example, building its own community to their customers through Facebook and Twitter. Lastly, there are rare of proper evidences to prove the functionality and its limitation about social media to organizational culture. Therefore, in order to examine the topic comprehensively, certain relevant materials from journals, books, news and†¦show more content†¦From above, this can be identified that the ‘interaction’ is the key terms which shared by such definitions. Yet, will the organizational culture, especially the ‘interaction’, change its pattern by other factors? Indeed, not only the organization itself but its culture also had been transformed in this business world from time to time due to the globalization factor and the adoption of new technology (Kabasakal, Asugnab and Develioglu, 2006; Mills, 2010; Schein, 2010). Specially, through the emergence of technology in first generation of World Wide Web to the second generation (aka ‘Web 2.0’), the rapid development of social networking sites or social media and the Internet-based electronic commerce (aka ‘e-commerce’) had been changed the communication medium of an organization from traditional face to face style to the computer mediated communication style (Canessa and Riolo, 2003; Kabasakal et al., 2006; Harrison and Thomas, 2009; Mills, 2010). Such communication pattern not merely changes from the organization internally, but also externally, usually refers to customers. Undeniably, these led more and more organizations nowadays to adopt the use of social medias in latest forms to operate in their business routines, despite the fact that they had been tend to be costly, the effectiveness of the social medias as well as the efficiency helped the organization to deal with this cruel competitive businessShow MoreRelatedEffective Leadership Has Influenced The Organization s Culture And How Does Their Influence Shape Organisations Identity And924 Words   |  4 PagesOrganisation’s Culture and how does their influence Shape the of Organisations identity and Future? INTRODUCTION: Recently, researches have shown an increased interest in understanding the factual influence that leaders could do on the organizations. Undoubtedly, leaders play a critical role in the organization that they lead. 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